Here at Assure application performance management, we’re committed to respecting your privacy. This Privacy & Cookies Notice explains when and why we collect personal details about visitors to our website, how we use that data and what we do to protect it.

We may update this page from time to time, so would encourage you to check it occasionally to ensure that you’re happy with any changes. By using our website, you agree to be bound by this Privacy & Cookies Notice.

Any questions regarding our Privacy & Cookies Notice and approach to protecting your rights as a subscriber or website user should be sent by email to or by writing to Assure APM, 28 Rutland Square Edinburgh EH1 2BW.

How do we collect information from you?

We obtain information about you when you engage in our services or use our website.

What type of information do we collect from you?

The personal information we collect might include your name, address, email address, telephone number, IP address and information about what website pages are accessed and when.

How is your information used?

We may use your information to:

  • contact you about a project;
  • contact you through a newsletter;
  • seek your views or comments about our services;

We review our retention periods for personal information regularly and will hold your details on our systems for as long as is necessary to continue communicating with you, or until you request to stop receiving communication from us.

Who has access to your information?

We will not sell your information to third parties or share your data for marketing purposes.

Third-party service providers may access to your name and email address to complete tasks on our behalf (for example to edit an email newsletter or access our website content management system).

When we use third-party service providers, we disclose only the personal information that is necessary to deliver the service, and we have a contract in place that requires them to keep your information secure and not to use it for their purposes. Please be reassured that we will not release your information to third parties and will never sell your information to external parties for marketing.

Your choices

You have a choice about whether or not you wish to receive information from us. We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent or are considered a client or partner. If you no longer wish to receive email communication about our services, then you can opt-out at any point.

How you can access and update your information

The accuracy of your data is vital to Assure APM if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at or by writing to Assure APM, 28 Rutland Square Edinburgh EH1 2BW.

You have the right to ask for a copy of the information Assure APM holds about you. We will provide this information to you electronically within 30 days.

You can find out more about your rights as a data subject at the Information Commissioner’s Office (ICO) website.

Links to other websites

Our website may contain links to other websites. This Privacy & Cookies Notice applies only to our website. So we encourage you to read the privacy notices on the other websites you visit as we cannot be responsible for their practices even if you access them using links from our site.

Also, if you linked to our website from a third-party site, we cannot be responsible for the practices of the operators of that third party site and recommend that you check the Privacy & Cookies Notice of that third-party site.


Under the GDPR (2018), you have the right to complain about the way we process your data. You can complain to us directly via and by marking your email for the attention of the Data Protection Officer. You are also welcome to provide us with feedback.

If you would like to take your complaint further, you are also able to complain directly to the ICO who will contact us on your behalf.

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