About Us

Assure APM

Our vision

We deploy automation to deliver a unique suite of AI-lite Digital Employee Experience technologies.

We aim to provide the best and most cost-efficient user experience in the workplace, including remote, mobile, and home working settings. We believe the use of the innovative technologies we offer transforms the end-user experience in any organisation, resulting in substantial savings and a superior user experience.  Principal savings are made in employee efficiencies, service desk effectiveness, software licensing and hardware refresh. 

Explanation of AI-Lite

AI is transforming the way organisations operate, but the real competitive advantage comes when technology empowers people, rather than replaces them.

That’s why we created AI‑Lite™.

AI‑Lite™ combines the power of Artificial Intelligence, Machine Learning, and Deep Learning with the insight, experience, and judgement of skilled professionals. Rather than attempting to mimic human thinking, AI‑Lite™ enhances it, automating repetitive tasks, uncovering hidden insights, and accelerating decision making while keeping people firmly in control.

The result is a smarter, more practical approach to AI adoption. Organisations gain the speed, efficiency, and intelligence of advanced AI technologies while preserving the expertise, creativity, and accountability that only people can provide.

By augmenting human capability rather than replacing it, AI‑Lite™ helps businesses:

  • Increase productivity and operational efficiency
  • Make better, data-driven decisions faster
  • Retain and leverage valuable workforce knowledge
  • Reduce risk through human oversight and governance
  • Create sustainable competitive advantage

At Assure APM, we believe the future belongs to organisations that successfully combine human expertise with intelligent automation. AI‑Lite™ delivers the best of both worlds—powerful AI technology guided by the people who know your business best, you.

AI‑Lite™: Intelligent Automation. Human Expertise. Better Outcomes

Assure APM

Our Approach

Our approach is to consult with our clients so that before anything we understand their business need for a comprehensive DEX (Digital Employee Experience) solution. We will then set to work in developing an iterative proposal that dovetails exactly with the set of requirements we have established. We will be clear and concise about what is an achievable and indeed what may not be achievable, in this case offering alternatives.

The nature of our DEX solution means that during deployment, we will be working closely with many of our clients’ IT specialists, from Security, to Apps, to network, to end users, to service desk, to cloud and beyond. In our view, it is imperative that as we embark on each journey, we build relationships with every corner of the organisation, ensuring our movements are coordinated and understood. We have found that taking this holistic relationship approach is a fundamental core for achieving success.

CONTACT US
Management team

Highly-skilled, committed team with years of experience

Doug More - CEO
Doug has wide-ranging IT expertise built over a long career, from R&D at Edinburgh University to CEO of IT Managed Solutions businesses, working with both private and public sectors. Doug's central principle is to always deliver on promises.
Alex Lamont - Business Support
Our “safe pair of hands,” Alex has been involved in a range of administrative functions through the years and she contributes to our management of operations.
Stuart Gibson - Director
Stuart is an experienced finance professional and has been a director with a number of telecoms and media companies.
Neil Anderson - Director of Security Services
A highly qualified security and network consultant, Neil has more than a decade of cybersecurity experience. His expertise covers a wide range of technologies, with a focus on next-generation network and data centre security. Neil is an Illumio Certified ASP Professional and Certified Trainer. Illumio is our security technology partner providing Zero-trust Cybersecurity technology.
John Waddell - Chairman
John has a long and successful career in guiding and advising companies.
Simon Bennett - Principal Consultant
A leading consultant with 15 years of experience in various aspects of IT, including application and end-user performance management, networking and information security. Simon is an Illumio Certified ASP Professional and is an Illumio Certified Trainer. Illumio is our security technology partner providing Zero-trust Cybersecurity technology.

The solution

We deploy ‘Aternity Digital Experience Management (DEM)’, combining IT service benchmarking, End User Experience Monitoring (EUEM), Application Performance Monitoring (APM) and Device Performance Monitoring (DPM) to provide visibility into what employees and customers actually see when they use the business-critical apps on which businesses run. Armed with these insights, companies can continuously improve service by optimising application performance to eliminate bottlenecks and performance problems.